- Edtech
- Web Development
- SEO Services
- CMS Development
Three law campuses, one admissions front door
A law college group running three campuses across Punjab was answering the same admissions questions by phone, all day, from applicants who had found them by word of mouth because there was nothing else to find.
- Client
- Royal Group of Law Colleges
- Industry
- Edtech
- more admission enquiries
- 3x
- campuses, each separately findable
- 3
The problem
Admissions ran on phone calls. Programme structure, eligibility, fees, campus locations and the closing date for applications all lived with a handful of people in the offices, and every prospective student had to reach one of them to learn anything at all. That is a slow way to answer a question and a worse way to be discovered. A search for the group returned directory entries and social posts; a search for the five-year LL.B it teaches returned other institutions. Applicants who did not already know Royal existed had no route to it. Three campuses made it harder rather than easier. Each has its own facilities, its own intake and its own affiliation, and a single page mentioning all three answers no one's actual question, which is "what is happening at the one near me". The practical constraint shaped everything else: nearly all of this traffic arrives on a mid-range phone, frequently on mobile data. A page that takes ten seconds to load is a page nobody reads, and here that is an access problem rather than a polish one.
What we built
A fast, content-led site built to answer the admissions call before it is made. Courses, admission process, eligibility, the academic calendar, faculty and facilities each get a page that can be sent as a link. Every campus gets its own page rather than a shared one with a location dropdown, so an applicant in one town reads about their own campus and a search engine has something specific to rank. A gallery and an alumni section carry the proof that a prospectus cannot, and a news strip surfaces the announcement that actually matters this month, such as an intake opening or a date moving. "Apply Now" is a real flow rather than a mailto link: the form captures what the office needs to reply usefully, so a response is an answer instead of another round of questions. Content is modelled as fields the college edits itself, which matters because dates and fee structures change every intake and an out-of-date fee page is worse than no fee page. Performance was treated as a requirement with a number attached, and the technical SEO groundwork of clean URLs, structured data, sitemap and per-campus local signals went in with the build rather than being sold afterwards.
What changed
The information that used to require a phone call is now a link the office can send, and the enquiries that still arrive start further along the conversation. The group updates its own admission dates and fee structures without asking anyone. Each campus is now separately findable, which is the part that compounds: intake after intake, the pages keep working, and the applicants who never would have heard of Royal can arrive on their own.
Built with
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- Schema.org