Clients don't wake up wanting Go, Next.js, or microservices. They want lower costs, fewer manual hours, and room to grow. We start from that number and work backwards to the technology.
Work out what to build, and whether to build it at all.
An embedded team that keeps improving your product every month, instead of disappearing at handoff.
Outcome: Continuous delivery without the cost of hiring in-house.
Two weeks to turn a vague idea into a scope, a stack, an estimate, and a written list of what could go wrong.
Outcome: A plan you could hand to any competent team, including one that isn't us.
An honest audit of where AI would pay for itself in your business, and where it would just be expensive.
Outcome: A ranked shortlist of what to automate, with the cost of being wrong priced in.
Getting a business off paper, spreadsheets and eight disconnected tools, one process at a time.
Outcome: One system of record instead of six versions of the truth.
The build itself — products, platforms, apps, storefronts.
Multi-tenant platforms built to hold up under real customers, real load, and real compliance requirements.
Outcome: A product you can sell, not a prototype you have to rewrite.
Legacy systems moved to the cloud without a rewrite-everything gamble and without a weekend of downtime.
Outcome: Lower infrastructure spend, higher reliability, room to grow.
Custom, responsive websites and web applications that load fast and convert the traffic you already pay for.
Outcome: A site that earns its keep instead of sitting there.
Interfaces that are clear before they are pretty, so visitors understand what you do in seconds.
Outcome: Fewer bounces, more enquiries, a brand people trust.
Secure, scalable online stores that survive a traffic spike and don't lose the customer at checkout.
Outcome: More completed carts, fewer abandoned ones.
iOS and Android apps that feel native, ship on one codebase where that makes sense, and two where it doesn't.
Outcome: A second channel to your customer that people actually keep installed.
Products with a model at the centre of them, built with the evaluation and guardrails that keep them shippable.
Outcome: A feature you can put in front of customers, not a demo that works on your laptop.
Internal software for the work your business actually does: portals, back offices, and the operations tools no vendor sells.
Outcome: Your team stops working around the software and starts working in it.
The smallest version of the idea that can still be judged, built in weeks and instrumented to tell you something.
Outcome: Evidence, one way or the other, before the big budget is committed.
Headless content platforms your marketing team can run at speed, without a ticket and without breaking the layout.
Outcome: Content ships the day it is written, not the week after.
Agents, models and automation wired into how you already work.
We find the processes your team repeats by hand and replace them with systems that run themselves.
Outcome: Fewer manual hours, faster response times, lower headcount pressure.
Agents that take actions in your systems, booking, quoting, triaging and reconciling, with limits on what they may do unsupervised.
Outcome: A queue that clears itself overnight instead of on Monday morning.
Forecasting, scoring and segmentation on your own data, with the pipeline that keeps it accurate after launch.
Outcome: Decisions made on what the numbers say rather than on what last quarter felt like.
Keeping it running, secure, and cheap to operate.
Pipelines, environments and observability, so shipping on a Friday stops being a brave decision.
Outcome: Releases that are boring, and outages you hear about before your customers do.
Finding what an attacker would find first, fixing it, and leaving you with the evidence your customers ask for.
Outcome: The security questionnaire stops being the reason a deal stalls.
Cloud that is sized for what you run, backed up in a way that has actually been restored, and cheaper next quarter.
Outcome: Lower monthly spend and a system that survives losing a machine.
Getting the thing you built in front of people who buy.
Technical and on-page work that gets you found by the people already searching for what you sell.
Outcome: Organic traffic that compounds instead of ad spend that stops.
Paid and organic campaigns measured against revenue, not impressions, so you can tell what to switch off.
Outcome: Spend that traces to pipeline instead of a dashboard nobody reads.
Getting found by the people close enough to walk in, call or book. The map pack, not just the blue links.
Outcome: Calls and directions requests from your own city, not traffic from another continent.
Search campaigns judged on booked revenue, with the negative keyword list nobody else bothers to maintain.
Outcome: Spend that traces to pipeline, and a clear list of what to switch off.
Facebook and Instagram campaigns with enough creative in rotation to keep learning after the first week.
Outcome: A cost per acquisition that holds when you increase the budget.
A calendar somebody keeps, content that sounds like your company, and replies that go out the same day.
Outcome: A presence that looks maintained, because it is.
Demand generation for a six-month sales cycle: content, outbound, and the attribution to prove which half worked.
Outcome: A pipeline your sales team can forecast from.
We find the processes your team repeats by hand and replace them with systems that run themselves.
Outcome: Fewer manual hours, faster response times, lower headcount pressure.
Built with
Multi-tenant platforms built to hold up under real customers, real load, and real compliance requirements.
Outcome: A product you can sell, not a prototype you have to rewrite.
Built with
Legacy systems moved to the cloud without a rewrite-everything gamble and without a weekend of downtime.
Outcome: Lower infrastructure spend, higher reliability, room to grow.
Built with
Custom, responsive websites and web applications that load fast and convert the traffic you already pay for.
Outcome: A site that earns its keep instead of sitting there.
Built with
Technical and on-page work that gets you found by the people already searching for what you sell.
Outcome: Organic traffic that compounds instead of ad spend that stops.
Built with
Agents that take actions in your systems, booking, quoting, triaging and reconciling, with limits on what they may do unsupervised.
Outcome: A queue that clears itself overnight instead of on Monday morning.
Built with
A structured engagement from the first call to launch, so you always know what is happening and what it costs.
Week 1 · Discovery
Scope & fixed price
Then, every week after
A working demo.
Every engagement starts with a fixed-scope discovery. You approve the price before we build.
Put AI to work on one painful, well-defined process.
$3k – $7k
Replace the spreadsheets and manual handoffs running your operations.
$10k – $40k
A complete product, built to be sold to your customers.
$30k+
A standing team that keeps shipping after launch.
$5k – $25k/month
Ranges depend on scope. You get an exact number after discovery, before we start.
Standing sessions with a senior engineer who has already shipped the thing you are trying to ship.
Outcome: A promotion case you can argue, and fewer months lost to guessing.
Built with
Work out which job you actually want, then get through the process standing between you and it.
Outcome: Offers you can compare, and the nerve to negotiate one of them upward.
Built with
Make the work you already do visible to the people who hire, fund, and refer.
Outcome: Inbound conversations instead of cold applications.
Built with
A line-by-line pass over the document that decides whether anyone reads the rest of you.
Outcome: A resume that survives the six-second scan and the filter behind it.
Built with
The same senior engineers who build the client work, working on your career instead. Book one session or keep one in your calendar every fortnight.
Get past the filter that reads your resume in six seconds.
$99
One conversation to work out what you are actually optimising for.
$149/90 min
A senior engineer in your corner, every fortnight.
$299/month
Four weeks to make the work you already do visible.
$499
Students and career changers: say so when you get in touch. There is a reduced rate and a limited number of free places each month.
Short answers. The long ones happen on a call.
Discovery produces a written scope and a fixed price before any code is written. Small internal tools and automations typically start around $8,000; a multi-tenant SaaS platform is usually a five- to six-figure engagement. If we get the estimate wrong, that is our problem, not your invoice.
Yes. Most of our SaaS work is for SMEs that have outgrown spreadsheets and off-the-shelf tools but do not want an in-house engineering team. We build multi-tenant platforms with billing, roles, permissions, and audit logging, deployed on infrastructure you own.
We start with the process that costs the most to run by hand, not with the model. Typically that means connecting a language model to your own documents and systems through a retrieval layer, giving it tools it may call, and keeping a human in the loop where a wrong answer would be expensive. Every answer cites its source.
A focused automation or internal tool is usually four to eight weeks. A production SaaS platform is three to six months to first release. Discovery takes one to two weeks and ends with a scope, a number, and a delivery date you can hold us to.
You do, on delivery. Everything is documented, tested, and deployed on infrastructure in your own accounts. You are never dependent on us to keep your product running, and we will hand it to another team without friction if you ask.
Both. Alongside the client work there is 1:1 mentorship, career guidance and interview prep, personal branding, and resume reviews — bought by the engineer, priced per person, starting at $99 for a resume review. The people running those sessions are the same senior engineers who build the client projects, which is the only reason the advice is worth anything.
You bring real work — a design you are unsure about, a code review that went badly, a promotion packet, an offer you are weighing. We spend the hour on that, and you get written notes afterwards so the session survives the week. It is not a syllabus and there is no curriculum to get through; if you want a course, there are cheaper ones and we will say so.
It changes whether the document gets read. Most engineering resumes fail on two things a stranger can fix in an afternoon: bullets that describe duties instead of outcomes, and formatting that the applicant tracking system silently mangles. You get line-by-line notes on both, and one free re-review after you have made the edits.
Regularly. We migrate legacy systems incrementally rather than betting the business on a rewrite, and we will tell you honestly when a rewrite is genuinely cheaper than another year of patching.
Tell us, and we'll tell you honestly whether software can fix it, and roughly what it would cost. No pitch deck.