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Software · Web · AI

We build software, web platforms, and the AI inside them.

Custom systems for businesses that have outgrown spreadsheets and off-the-shelf tools. Built to pay for themselves.

operations

Invoices reconciledauto
Support triageauto
Weekly reportauto
Manual data entryremoved

Hours returned to the team, every week

AI Business Automation

Now supercharged by your own data.

Internal assistants, support agents, and workflows that run themselves.

400 tickets/day → 40 escalations

Custom SaaS

Multi-tenant. Production-ready.

Billing, roles, audit logs, and admin panels your ops team will actually use.

one API · web + mobile

Systems Modernization

Off the legacy stack. No downtime.

Incremental migration, lower infrastructure spend, and releases you can trust.

Our services

Everything you need to grow online.

From the website that wins the lead to the system that serves it. We build what moves a number on your P&L.

AI Business Automation

We find the processes your team repeats by hand and replace them with systems that run themselves.

  • Internal AI assistants trained on your documents
  • Customer support agents with human handoff
  • Searchable company knowledge bases
  • Workflow automation across the tools you already pay for

Outcome: Fewer manual hours, faster response times, lower headcount pressure.

Custom SaaS Development

Multi-tenant platforms built to hold up under real customers, real load, and real compliance requirements.

  • Multi-tenant architecture with per-tenant isolation
  • Billing, roles, permissions, audit logging
  • Admin panels your ops team can actually use
  • Web and mobile clients on one API

Outcome: A product you can sell, not a prototype you have to rewrite.

Systems Modernization

Legacy systems moved to the cloud without a rewrite-everything gamble and without a weekend of downtime.

  • Incremental migration off legacy stacks
  • Scalability and performance work
  • Infrastructure cost reduction
  • Observability, CI/CD, and release safety

Outcome: Lower infrastructure spend, higher reliability, room to grow.

Web Development

Custom, responsive websites and web applications that load fast and convert the traffic you already pay for.

  • Custom website development
  • Web application development
  • CMS integration your team can run without us
  • Performance and Core Web Vitals

Outcome: A site that earns its keep instead of sitting there.

SEO Services

Technical and on-page work that gets you found by the people already searching for what you sell.

  • On-page and technical SEO
  • Keyword research and content strategy
  • Site speed and performance optimization
  • Analytics and rank reporting

Outcome: Organic traffic that compounds instead of ad spend that stops.

AI Agent Development

Agents that take actions in your systems, booking, quoting, triaging and reconciling, with limits on what they may do unsupervised.

  • Tool-using agents wired into the systems you already run
  • Explicit permission boundaries: what it may do alone, what needs a human
  • Traces and transcripts for every run, so a bad outcome is explainable
  • Handoff to a person built in from the start, not added after the first complaint

Outcome: A queue that clears itself overnight instead of on Monday morning.

Why teams choose us.

Fixed price.

Discovery ends with a written scope and one number. Wrong estimate? Our problem.

scope → price → sign-off

Weekly working demos.

Software running on live staging every week. Never a status report.

git push → staging → demo

You own all of it.

Repos, cloud accounts, and data in your name from day one.

your-org/your-product

Senior engineers only.

Whoever scopes your project builds it. Nothing gets reassigned after you sign.

no junior handoff

Ready-made solutions.

Systems we've already shipped. Brand them, launch in weeks.

buy → brand → launch

We stay after launch.

Monitoring, maintenance, and a roadmap that keeps moving.

retainer · from $5k/mo

About us

A product engineering studio.

We work out which parts of your business are quietly expensive, then build the software that removes that cost. Small, senior, and accountable for the result long after launch. Not a requirements-in, code-out shop.

Projects delivered
20+Projects delivered
Happy clients
15+Happy clients
People on the team
10+People on the team
Engineers mentored
500+Engineers mentored
Our process

No dark periods. No surprise invoices.

A structured engagement from the first call to launch, so you always know what is happening and what it costs.

Week 1 · Discovery

Scope & fixed price

Process audit
Written scope
One number
Sign-off

Then, every week after

A working demo.

We map how your business actually works today and where the hours leak. You get a written scope with a fixed price before anyone writes code.

Our portfolio

Recent projects.

The problem, what we built, and what changed for the business.

The system we run our own business on preview

100ftware

Rather than buy a CMS, a CRM, a proposal tool and an outreach platform, we built one system that does all four, and you are reading its front end right now.

  • Next.js
  • TypeScript
  • MongoDB
Giving clinicians back the hour they spend writing notes preview

Giving clinicians back the hour they spend writing notes

A multi-site practice loses a substantial share of every clinician's week to documentation, most of it typed up after the last patient has left. An ambient documentation agent drafts the note during the visit and leaves the clinician doing the one thing only they can do, which is checking it.

  • TypeScript
  • Python
  • Anthropic
Off brittle HL7 feeds, without a weekend of downtime preview

Off brittle HL7 feeds, without a weekend of downtime

A provider network integrating with labs, imaging and partner systems over point to point HL7 v2 feeds pays a custom mapping for every new partner and an outage every time one changes. Phased migration to FHIR ends that, and clinical operations never stop.

  • Go
  • FHIR
  • HL7 v2
Engagements

Priced on outcomes, not hours.

Every engagement starts with a fixed-scope discovery. You approve the price before we build.

AI Starter

Put AI to work on one painful, well-defined process.

$3k – $7k

  • AI chatbot trained on your content
  • Company knowledge base
  • One automated workflow
  • Two weeks of post-launch support
Get a quote
Most popular

Business Automation

Replace the spreadsheets and manual handoffs running your operations.

$10k – $40k

  • Custom CRM or internal tool
  • Operations dashboard
  • AI-generated reporting
  • Multi-step workflow automation
  • Team training and handover
Get a quote

SaaS Development

A complete product, built to be sold to your customers.

$30k+

  • Full product design and build
  • Web and mobile clients
  • Admin panel and billing
  • AI features woven into the core flows
  • Launch support
Get a quote

Engineering Retainer

A standing team that keeps shipping after launch.

$5k – $25k/month

  • Dedicated squad, fixed monthly cost
  • Roadmap delivery each sprint
  • Maintenance and monitoring
  • Priority response times
Get a quote

Ranges depend on scope. You get an exact number after discovery, before we start.

For engineers

Mentorship, priced per person.

The same senior engineers who build the client work, working on your career instead. Book one session or keep one in your calendar every fortnight.

Engineers mentored
500+Engineers mentored
Resumes reviewed
300+Resumes reviewed
Offers negotiated
40+Offers negotiated

Resume Review

Get past the filter that reads your resume in six seconds.

$99

  • Line-by-line notes on every bullet
  • ATS parsing and keyword check
  • Rewritten summary and skills section
  • 48-hour turnaround
  • One free re-review after your edits
Book it

Career Strategy Call

One conversation to work out what you are actually optimising for.

$149/90 min

  • 90 minutes, one-to-one
  • Target role and company shortlist
  • Skills gap map, ranked by what blocks you
  • Written recap and a plan you can follow
Book it
Most popular

1:1 Mentorship

A senior engineer in your corner, every fortnight.

$299/month

  • Two 1:1 sessions a month
  • Code and architecture review on your real work
  • Async access between sessions
  • A promotion or interview plan you keep
  • Cancel any month, no notice period
Book it

Personal Brand Sprint

Four weeks to make the work you already do visible.

$499

  • LinkedIn and GitHub rewritten around outcomes
  • Your positioning statement, in one sentence
  • A content plan that fits two hours a week
  • Portfolio and case-study structure
  • Two review calls across the sprint
Book it

Students and career changers: say so when you get in touch. There is a reduced rate and a limited number of free places each month.

What is the most expensive thing your team still does by hand?

Tell us, and we'll tell you honestly whether software can fix it, and roughly what it would cost. No pitch deck.