Notes from the build.
What we've learned shipping custom software, SaaS platforms, and AI automation — written for the person paying for it, not the person building it.
Build or buy: when custom software is the cheaper option
Off-the-shelf is nearly always cheaper on day one. Here is how to work out whether it is still cheaper in year three, and the four signals that mean you have outgrown it.
Aug 20, 2026 · 4 min read
Getting off a legacy system without a big-bang rewrite
The rewrite that ships everything at once is the most expensive way to modernise and the most likely to fail. The incremental alternative is slower to describe and faster to finish.
Aug 12, 2026 · 4 min read
Your site is fast for you and slow for everyone else
You test on a fast laptop, a good connection, and a warm cache. Your customers do not. Here is how to find out what they actually experience — and what is usually worth fixing first.
Aug 4, 2026 · 4 min read
What is the most expensive thing your team still does by hand?
Tell us, and we'll tell you honestly whether software can fix it, and roughly what it would cost. No pitch deck.