Your marketing team should not need a developer to change a heading.
There are two failure modes and most sites manage both. Either the copy is hardcoded, so every change is a ticket and the content never changes; or there is a page builder so flexible that an editor can produce a page that breaks the design. The fix is the same in both cases: model the content as real fields with real constraints, and let the editors work.
This is for you if
- Publishing anything means asking a developer and waiting until next sprint
- Your CMS lets editors build pages, and the ones they build no longer look like your brand
- You are migrating off WordPress and are worried about the URLs and the rankings
- Content has to appear in more than one place, on the site, in the app and in email, from one source
It isn't, if
- Your content genuinely never changes. A CMS you do not edit is a slower, more expensive static site.
- Nobody on your side owns content. The best content model in the world does not write the copy.
- You want an exact rebuild of your WordPress theme with all forty plugins. That is a port, and it carries the problems you are paying to leave.
What actually happens.
- 01
Model the content, not the pages
A field per thing that varies, with validation on each. This is what stops an editor breaking a layout, and it is why a good CMS build feels restrictive for a week and freeing afterwards.
- 02
Pick the platform for your team
Sanity, Payload or Contentful for structured headless work; WordPress where the team already knows it and the site is genuinely content. The right answer depends on who edits it, not on which is newest.
- 03
Front end, preview, and drafts
Next.js against the content API, with live preview so an editor sees the real page before publishing, and incremental rebuilds so publishing is immediate rather than a deploy.
- 04
Migrate, redirect, hand over
Existing content moved with its metadata, every changed URL redirected, and training for the people who will use it daily. The redirect map is written before launch, not after the traffic drops.
What you get
- Content modelled as real fields, so an editor cannot break the page
- Headless CMS wired to a Next.js front end with preview and drafts
- Migration off the old system with every URL redirected
- Editor training and a workflow that matches how your team signs things off
Built with
- Sanity
- Payload
- Contentful
- Next.js
- WordPress
The outcome
Content ships the day it is written, not the week after.
Headless content platforms your marketing team can run at speed, without a ticket and without breaking the layout.
Get a free consultationScope and a fixed price before anything is committed. No obligation to proceed.
No dark periods. No surprise invoices.
A structured engagement from the first call to launch, so you always know what is happening and what it costs.
Week 1 · Discovery
Scope & fixed price
Then, every week after
A working demo.
The ones people actually ask.
Headless or WordPress?
Headless when content feeds more than one surface, when performance matters, or when you want editors constrained to fields. WordPress when your team knows it, the site is a content site, and the plugin count can be kept honest. We recommend against our own preference often enough for it to mean something.
Will we lose our search rankings in a migration?
Not if the URLs are handled properly. Every existing URL either survives or gets a 301 to its replacement, mapped and tested before launch. Ranking loss in a migration is almost always a redirect problem, and redirect problems are preventable.
Can editors add new page types themselves?
New pages of an existing type, yes, all day. A genuinely new type is a schema change and needs a developer, which is the trade you are making for pages that cannot be broken.
What does the CMS itself cost?
Payload is open source and self-hosted, so nothing beyond hosting. Sanity and Contentful have free tiers that carry small sites and per-seat pricing beyond that. We size it against your team before recommending one.
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What is the most expensive thing your team still does by hand?
Tell us, and we'll tell you honestly whether software can fix it, and roughly what it would cost. No pitch deck.