The money is lost at checkout, not on the homepage.
Redesigns tend to focus on the parts of a store that are pleasant to look at. The revenue, though, is decided in three unglamorous places: how fast a product page loads on a phone, how many fields the checkout asks for, and whether the stock number is right. Fixing those beats a redesign, and it is usually cheaper.
The problems that are specific to this sector.
Speed is conversion
Product and category pages on a phone on mobile data, measured properly. Every second is measurable revenue, and large catalogues are where most platforms quietly fall over.
Peak days are the only days that matter
A store that handles Tuesday and folds on Black Friday failed on the day it was built for. Load has to be designed against the peak, not the average.
Operations, not just the storefront
Inventory sync, fulfilment, returns and customer service tooling are where the margin actually goes. A beautiful store with a manual back office does not scale past the founder.
What we build for e-commerce
- Custom and headless storefronts on Shopify, Medusa or a bespoke Next.js front end
- Checkout and payment integration built to reduce steps rather than to collect data
- Inventory, order and fulfilment systems synchronised with your warehouse and channels
- Subscription, bundle and loyalty mechanics that your platform does not support natively
- Merchandising, search and recommendation tuned against your own conversion data
What shapes the build
Requirements we design against in this sector. These describe obligations that apply to systems like yours — they are not claims that we hold a certification.
- PCI DSS scope, kept small by design, with payment fields hosted by the processor rather than handled by your store
- Consumer rights and distance-selling rules covering returns, cancellation and disclosure in the markets you sell to
- Cookie consent and tracking regulation, which affects what your analytics can honestly claim
- Accessibility, which is both a growing source of litigation in the US and a straightforward share of lost revenue
The engagements this usually begins with.
Each says who it is for and, more usefully, who it isn't.
E-commerce Solutions
Secure, scalable online stores that survive a traffic spike and don't lose the customer at checkout.
What this involves ›Meta Ads Management
Facebook and Instagram campaigns with enough creative in rotation to keep learning after the first week.
What this involves ›SEO Services
Technical and on-page work that gets you found by the people already searching for what you sell.
What this involves ›Google Ads Management
Search campaigns judged on booked revenue, with the negative keyword list nobody else bothers to maintain.
What this involves ›Work we've done in e-commerce.
A county-wide marketplace, and the subscription business under it
Local businesses were spread across social pages, out-of-date directories and word of mouth. We built the marketplace that puts them in one place, and the subscription platform that makes running it a business rather than a hobby.
Read the case study ›Every marketing page waiting behind the checkout deploy
A retailer on a single monolithic storefront ships a landing page and a payment change through the same release process, so marketing moves at the speed of the riskiest thing in the queue. Moving the front end off the monolith separates the two, one route at a time.
Read the case study ›Selling stock that is sitting in a returns crate
A retailer selling across its own store and two marketplaces oversells whenever a return sits unprocessed and stock counts drift. Connecting returns to inventory in real time removes both the overselling and the write off.
Read the case study ›The ones this sector actually asks.
Shopify or custom?
Shopify for most stores, and we will say so, because it handles payments, compliance and hosting for a fee that is cheaper than building any of it. Custom or headless earns its cost when your catalogue, pricing logic or fulfilment does something Shopify's model cannot represent.
Can you improve the store we already have?
Frequently the better first engagement. Speed, checkout and merchandising work on an existing store produces measurable revenue in weeks, and it tells you whether a replatform is actually the problem.
Do you handle the marketing too?
Yes, and they are separate engagements deliberately. Paid social, paid search and SEO are quoted on their own so you can buy the one that fits rather than a bundle.
What is the most expensive thing your team still does by hand?
Tell us, and we'll tell you honestly whether software can fix it, and roughly what it would cost. No pitch deck.